December 30, 2010
Quit Being Cool
We live in an advertising culture where we are constantly told that the only thing that stands between our current state and wholeness is a particular commodity. It’s the central lie of our culture, and the people who hate mainstream culture the most seem to cling to this lie the most intensely. Notice how many “alternative” people define their non-conformity by how readily they conform to an alternate standard? How they buy objects that articulate their rebellion for them? It has become so ingrained in our culture that the current crop of teenagers makes no distinction between consumption and expression. They are frustrated that consumption alienates them from their own feelings and desires, but they express that frustration by consuming more commodities. It’s a vicious circle. Let go. Quit being cool.